Brand Communication Kit
GW's BBQ
Consistent identity across your email, signatures & profiles
Prepared by Maker Web Studios
1
Your Business Details
This is your single source of truth. Use these exact details — same spelling, same format — everywhere online. Consistency is what Google and customers trust.
Name: GW's BBQ
Address: 107 N Nebraska Ave, San Juan, TX 78589
Phone: (956) 601-0056
Website: https://www.gwsbbq.com
Order Online: https://order.gwsbbq.com
Hours: Wed–Sun 11 AM–4 PM (or until we sell out) · Closed Mon & Tue
Recognition: 2026 James Beard Award Semifinalist · Texas Monthly Top 50 (#5)
Address: 107 N Nebraska Ave, San Juan, TX 78589
Phone: (956) 601-0056
Website: https://www.gwsbbq.com
Order Online: https://order.gwsbbq.com
Hours: Wed–Sun 11 AM–4 PM (or until we sell out) · Closed Mon & Tue
Recognition: 2026 James Beard Award Semifinalist · Texas Monthly Top 50 (#5)
Never vary it: not "GWs Barbecue," not "Avenue," not a different phone format. One name, one address, one number — everywhere.
2
Your Email System
Every department has its own address, owned by one person, with George able to see the whole picture. Role-based names mean it never breaks when staff change.
| Address | Owner | Type |
|---|---|---|
george@ | George — Owner | Account |
media@ | George — Media & Press | Account · aliases hello@, merch@ |
admin@ | Gavin — Office | Account · alias jobs@ |
inventory@ | Carlos — Purchasing | Account |
billing@ | Ruby — Billing | Account |
catering@ | Alex — Catering | Account |
orders@ | Gavin + George — Online Orders | Shared (delegated) |
- Aliases (free) route extra addresses into one inbox — e.g.,
jobs@→ Gavin,hello@/merch@→ George's Media inbox. - Delegation lets Gavin & George both work
orders@from their own Gmail — no shared passwords. - George's oversight: each department forwards a copy to
george@, auto-sorted into a labeled folder — full visibility, clean inbox.
3
Your Email Signatures
Standardized, on-brand signatures for every team member — live text plus your logo, so they look sharp and never break.
- Same business details on every signature (matches Section 1).
- Live text + one small logo — not an image of the whole signature (those get blocked and turn into blank boxes).
- The person's name lives in the signature — so staff changes = a 30-second edit, nothing else.
How to install (per person): select your signature block below → Copy → in that account's Gmail go to Settings → See all settings → General → Signature → Create new → Paste → set as default for New emails + Replies → Save.
george@ — Owner
|
George Watts III
Owner & Pitmaster · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
|
media@ — Media & Press (George)
|
George Watts III
Media & Press · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
|
inventory@ — Purchasing (Carlos)
|
Carlos [Last name]
Purchasing & Inventory · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
|
admin@ — Operations / Office (Gavin)
|
Gavin [Last name]
Operations / Office · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
|
billing@ — Billing & Accounts (Ruby)
|
Ruby [Last name]
Billing & Accounts · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
|
catering@ — Catering Manager (Alex)
|
Alex [Last name]
Catering Manager · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
|
orders@ — Online Orders (shared)
|
GW's BBQ — Online Orders
Order Ahead · Skip the Line
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
|
Orange italic = replace with the real last name before saving.
GW's BBQ · 107 N Nebraska Ave, San Juan, TX 78589 · (956) 601-0056 · gwsbbq.com
Brand Communication Kit · Prepared by Maker Web Studios
Brand Communication Kit · Prepared by Maker Web Studios