GW's BBQ
Brand Communication Kit

GW's BBQ

Consistent identity across your email, signatures & profiles

Prepared by Maker Web Studios
1

Your Business Details

This is your single source of truth. Use these exact details — same spelling, same format — everywhere online. Consistency is what Google and customers trust.

Name: GW's BBQ
Address: 107 N Nebraska Ave, San Juan, TX 78589
Phone: (956) 601-0056
Website: https://www.gwsbbq.com
Order Online: https://order.gwsbbq.com
Hours: Wed–Sun 11 AM–4 PM (or until we sell out) · Closed Mon & Tue
Recognition: 2026 James Beard Award Semifinalist · Texas Monthly Top 50 (#5)

Never vary it: not "GWs Barbecue," not "Avenue," not a different phone format. One name, one address, one number — everywhere.

2

Your Email System

Every department has its own address, owned by one person, with George able to see the whole picture. Role-based names mean it never breaks when staff change.

AddressOwnerType
george@George — OwnerAccount
media@George — Media & PressAccount · aliases hello@, merch@
admin@Gavin — OfficeAccount · alias jobs@
inventory@Carlos — PurchasingAccount
billing@Ruby — BillingAccount
catering@Alex — CateringAccount
orders@Gavin + George — Online OrdersShared (delegated)
  • Aliases (free) route extra addresses into one inbox — e.g., jobs@ → Gavin, hello@/merch@ → George's Media inbox.
  • Delegation lets Gavin & George both work orders@ from their own Gmail — no shared passwords.
  • George's oversight: each department forwards a copy to george@, auto-sorted into a labeled folder — full visibility, clean inbox.
3

Your Email Signatures

Standardized, on-brand signatures for every team member — live text plus your logo, so they look sharp and never break.

  • Same business details on every signature (matches Section 1).
  • Live text + one small logo — not an image of the whole signature (those get blocked and turn into blank boxes).
  • The person's name lives in the signature — so staff changes = a 30-second edit, nothing else.
How to install (per person): select your signature block below → Copy → in that account's Gmail go to Settings → See all settings → General → Signature → Create new → Paste → set as default for New emails + Replies → Save.
george@ — Owner
GW's BBQ
George Watts III
Owner & Pitmaster · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
media@ — Media & Press (George)
GW's BBQ
George Watts III
Media & Press · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
inventory@ — Purchasing (Carlos)
GW's BBQ
Carlos [Last name]
Purchasing & Inventory · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
admin@ — Operations / Office (Gavin)
GW's BBQ
Gavin [Last name]
Operations / Office · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
billing@ — Billing & Accounts (Ruby)
GW's BBQ
Ruby [Last name]
Billing & Accounts · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
catering@ — Catering Manager (Alex)
GW's BBQ
Alex [Last name]
Catering Manager · GW's BBQ
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50
orders@ — Online Orders (shared)
GW's BBQ
GW's BBQ — Online Orders
Order Ahead · Skip the Line
107 N Nebraska Ave, San Juan, TX 78589
2026 James Beard Award Semifinalist · Texas Monthly Top 50

Orange italic = replace with the real last name before saving.

GW's BBQ · 107 N Nebraska Ave, San Juan, TX 78589 · (956) 601-0056 · gwsbbq.com
Brand Communication Kit · Prepared by Maker Web Studios